Imagine Google Forms inside skybookings. We are excited to take another giant leap ahead of the pack by introducing Forms. Now you can run surveys, collect information from patrons, and more. Here are two ways to use Forms to improve ticket sales and attendee experience.
Pre-Sales Strategy
The traditional route is to run social media campaigns and direct patrons to buy tickets. Our data shows that this approach has an average conversion rate of 3%. Plus, people tend to buy tickets at the last minute, which makes planning more difficult.
Our clients use Forms to channel their future patrons to an invite list. Then they use Messaging, our bulk messaging tools, to offer discounts on ticket sales or to release benefits that are not available to the public. This approach has up to 30% conversion rate.
Attendee Data Collection
You can also customise the form fields. This way, you can collect important data to improve your planning and attract sponsors.
skyforms is integrated into the ticket sales and booking process. Instead of presenting daunting forms upfront, skybookings guides your attendees to secure their spaces by collecting as little data as possible—just a name and contact details. After completing the booking, skybookings prompts the attendee to fill in your custom form to activate their ticket.
This approach ensures minimal friction leading to securing a booking and maximum data collection to improve your event.
Forms Analytics (coming soon)
We are finalising an A.I. assist to analyse forms and provide insights about your audience. The assistant will also consider your upcoming and past events to spot patterns unique to your audience and suggest opportunities.
To try forms, log into your account and navigate to forms on the menu. The best is that it’s free of charge.
More great things to come.
Vusi.
